Targus - Nyca Young

Client
Targus

Project
Light UX & UI - website functionality

Completed
2017

Overview

Targus creates accessories and cases that promote protection, ergonomics, security, cooling and universal power solutions, targus makes your mobile life easy.

Challenge – homepage

Users should be able to:

Find out more about what Targus offers at a glance
Search products easily and clearly
Browse through products and categories clearly
Easily locate and click CTA buttons
Stick to the old design system as much as possible

Recommendation

As most users already have a type of product in mind before visiting the website, a prominent display of a new iPad case is not going to affect this objective.

Therefore, the feature image space should be utilised to promote Targus offerings as a brand and distinguish itself from its competitors.

Challenge – category page

Users should be able to:

Browse easily and clearly
Filter and sort products efficiently
without occupying too much space
Get suggestions if unsure

Recommendation

The current filter is taking up a quarter of the space and making the web page feel cluttered. By making the filter collapsible, it allows for the full page to be utilised.

Horizontal filter bar can also be available as the user scrolls by pinning it to the top of the page.

Each product image and its content are clickable without having to distract the user with buttons. A keyline selection indicates which product the user is hovering on, making the experience an intuitive one.

Challenge – product page

Users should be able to:

Browse easily and clearly
Clearly identify hierarchy of information
Easily find where to buy or find out more about the products

Recommendation

By condensing the information into an expandable format, users are able to concentrate only on the information they need without being overwhelmed.

All the secondary action buttons are condensed into a single and less prominent ‘Share’ button to minimise distraction.

Conclusion

Due to time constraints, the research and consequent assumptions are based on my personal experience and a small amount of data. Deep analysis and additional testing needs to be conducted in order to refine and validate the solution.

Selected Works