Client
Hakoah
Project
Campaignable Visual Identity
Completed
2019
Client
Hakoah
Project
Campaignable Visual Identity
Completed
2019
Client
Hakoah
Project
Campaignable Visual Identity
Completed
2019
Overview
Hakoah is a major sport, community and function center located in Paddington, New South Wales.
Overview
Hakoah is a major sport, community and function center located in Paddington, New South Wales.
Overview
Hakoah is a major sport, community and function center located in Paddington, New South Wales.
Overview
Hakoah is a major sport, community and function center located in Paddington, New South Wales.
Challenge
Hakoah would like to have a brand that visually conveys excitement and inclusivity of all the members of the family; from parents, children, grandparents and young adults.
The look and feel has to appeal to a broad range of age group and also appear established at the same time.
Challenge
Hakoah would like to have a brand that visually conveys excitement and inclusivity of all the members of the family; from parents, children, grandparents and young adults.
The look and feel has to appeal to a broad range of age group and also appear established at the same time.
Challenge
Hakoah would like to have a brand that visually conveys excitement and inclusivity of all the members of the family; from parents, children, grandparents and young adults.
The look and feel has to appeal to a broad range of age group and also appear established at the same time.
Challenge
Hakoah would like to have a brand that visually conveys excitement and inclusivity of all the members of the family; from parents, children, grandparents and young adults.
The look and feel has to appeal to a broad range of age group and also appear established at the same time.
Execution
Inspired by universal emojis that my parents love to overuse, speech bubbles in a chat app, pins that teenagers proudly wear and directional signage, I sprinkled them all together like toppings on pizza and voila! I love using these combination of elements and treating them as a universal language.
Combining those elements with colours, candid images of activities and icons that are based on the circular logo shape that the brand can own.
Execution
Inspired by universal emojis that my parents love to overuse, speech bubbles in a chat app, pins that teenagers proudly wear and directional signage, I sprinked them all together like toppings on pizza and voila! I love using these combinatio of elements and treating them as a universal language.
Combining those elements with colours, candid images of activities and icons that are based on the circular logo shape that the brand can own.
Execution
Inspired by universal emojis that my parents love to overuse, speech bubbles in a chat app, pins that teenagers proudly wear and directional signage, I sprinked them all together like toppings on pizza and voila! I love using these combinatio of elements and treating them as a universal language.
Combining those elements with colours, candid images of activities and icons that are based on the circular logo shape that the brand can own.
Execution
Inspired by universal emojis that my parents love to overuse, speech bubbles in a chat app, pins that teenagers proudly wear and directional signage, I sprinked them all together like toppings on pizza and voila! I love using these combinatio of elements and treating them as a universal language.
Combining those elements with colours, candid images of activities and icons that are based on the circular logo shape that the brand can own.
Execution
Inspired by universal emojis that my parents love to overuse, speech bubbles in a chat app, pins that teenagers proudly wear and directional signage, I sprinked them all together like toppings on pizza and voila! I love using these combinatio of elements and treating them as a universal language.
Combining those elements with colours, candid images of activities and icons that are based on the circular logo shape that the brand can own.
I absolutely loved working on this project that I sold myself to make the next booking there for my birthday! But unfortunately Hakoah decided to go with another direction and I respect that. All in all, I had a lot of fun and it makes for an interesting piece to showcase!
I alsolutely loved working on this project that I sold myself to make the next booking there for my birthday! But unfortunately Hakoah decided to go with another direction and I respect that. All in all I had a lot of fun and it makes for a fantastic piece to showcase! (if I do say so myself)
I alsolutely loved working on this project that I sold myself to make the next booking there for my birthday! But unfortunately Hakoah decided to go with another direction and I respect that. All in all I had a lot of fun and it makes for a fantastic piece to showcase! (if I do say so myself)
I alsolutely loved working on this project that I sold myself to make the next booking there for my birthday! But unfortunately Hakoah decided to go with another direction. All in all I had a lot of fun and it makes for a fantastic piece to showcase! (if I do say so myself)
Apologies if some of the images appear blurry. They are placeholders yet to be purchased from Getty Images. The cover image is by Annie Spratt from Unsplash.
Apologies if some of the images appear blurry. They are placeholders yet to be purchased from Getty Images. The cover image is by Annie Spratt from Unsplash.
Apologies if some of the images appear blurry. They are placeholders yet to be purchased from Getty Images. The cover image is by Annie Spratt from Unsplash.
Apologies if some of the images appear blurry. They are placeholders yet to be purchased from Getty Images. The cover image is by Annie Spratt from Unsplash.
Apologies if some of the images appear blurry. They are placeholders yet to be purchased from Getty Images. The cover image is by Annie Spratt from Unsplash.
Selected Works
TerraPizzasTake Home Test, Ecommerce, UX & UI
Benchmark GymUX Research + Usability Testing + Prototype
Hay (aspiring neobank) - work in progressMobile App, Product Design, UI & UX
Responsive Saas platform – light & dark Theme – work in progressDesign System, Dark & Light Mode, Logo
ASGLogo + Website
CalixLogo + Visual Identity + Website
PayrightLogo + Visual Identity + Campaign
DeputyVisual Identity + Illustration
ImaginenationVisual Identity + Website
LogosLogotype & Logomark
EquifaxWebsite, eDM, Visual Identity, Print
Vero – Qantas Business RewardsMini campaign
Vero - UI KitUI Kit
TargusWebsite improvement
CatholicCare WollongongVisual Identity
Vero – Risk Profiler ToolIconography, Digital Online Tool
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