Client
ASG
Project
Logo, Website
Completed
2019
Overview
ASG Group is an innovative IT solutions and service provider in Australia, helping businesses achieve successful digital transformation.
Overview
ASG Group is an innovative IT solutions and service provider in Australia, helping businesses achieve successful digital transformation.
Overview
ASG Group is an innovative IT solutions and service provider in Australia, helping businesses achieve successful digital transformation.
Challenge
The challenge was to create a logo that is visually techy, elevated and established without needing explanation.
Challenge
The challenge was to create a logo that is visually techy, elevated and established without needing explanation.
ASG also needed a website that would be the face of the company and as the first point of contact with the target audience.
ASG also needed a website that would be the face of the company and as the first point of contact with the target audience.
ASG also needed a website that would be the face of the company and as the first point of contact with the target audience.
Execution
Knowing that the decision makers are technology savvy people. I had to put myself in my brother's shoes who is a tech geek and try to figure out what would appeal to him and what is the type of 'cool' he likes.
The letter 'G' in 'ASG' first of all represents the 'On' button which symbolises their brand essence – 'Game on'. They are made of letters but can also be recognised as symbols due to the simplicity of the lines.
The website has to be dynamic and stand out from the traditional tech website.
Making the most of the visual identity without losing a sense of finesse, I created a website that has movement and dynamism that grabs immediate attention and hopefully gives a lasting impression to the target audience.
Selected Works
TerraPizzasTake Home Test, Ecommerce, UX & UI
Benchmark GymUX Research + Usability Testing + Prototype
Hay (aspiring neobank) - work in progressMobile App, Product Design, UI & UX
Responsive Saas platform – light & dark Theme – work in progressDesign System, Dark & Light Mode, Logo
CalixLogo + Visual Identity + Website
PayrightLogo + Visual Identity + Campaign
HakoahVisual Identity
DeputyVisual Identity + Illustration
ImaginenationVisual Identity + Website
LogosLogotype & Logomark
EquifaxWebsite, eDM, Visual Identity, Print
Vero – Qantas Business RewardsMini campaign
Vero - UI KitUI Kit
TargusWebsite improvement
CatholicCare WollongongVisual Identity
Vero – Risk Profiler ToolIconography, Digital Online Tool
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