Payright - Nyca Young

Client
Payright

Project
Logo, Visual Identity, Campaign

Completed
2019

Client
Payright

Project
Logo, Visual Identity, Campaign

Completed
2019

Overview

Payright is a pay-later financial service that facilitates flexible payments.

Overview

Payright is a pay-later financial service that faciitates flexible payments.

Overview

Payright is a pay-later financial service that faciitates flexible payments.

Challenge

The task was to create a visual identity that elevates and differentiates Payright from an already saturated market of pay-later services. By highlighting the flexibility aspect using a line device in contrasting colours as well as curating the right subjects in the imagery that represents the target audience in a fresh studio-shot settings being elated, a dynamic and fresh visual identity is created.

Execution

The typography, icons and shapes device were created with the same friendly, open look and feel. While the gradient creates a sense of movement and speed that relates to the ease of use of Payright.

The logo is an ambigram that depicts the letter ‘P’ and ‘R’, it can also be seen as an infinity symbol whereby Payright enables both consumers and merchants to have infinite possibilities.

Execution

The typography, icons and shapes device were created with the same friendly, open look and feel. While the gradient creates a sense of movement and speed that relates to the ease of use of Payright.

The logo is an ambigram that depicts the letter ‘P’ and ‘R’, it can also be seen as an infinity symbol whereby Payright enables both consumers and merchants to have infinite possibilities.

Execution

The typography, icons and shapes device were created with the same friendly, open look and feel. While the gradient creates a sense of movement and speed that relates to the ease of use of Payright.

The logo is an ambigram that depicts the letter ‘P’ and ‘R’, it can also be seen as an infinity symbol whereby Payrght enables both consumers and merchant to have infinite possibilities.

Execution

The typography, icons and shapes device were created with the same friendly, open look and feel. While the gradient creates a sense of movement and speed that relates to the ease of use of Payright.

The logo is an ambigram that depicts the letter ‘P’ and ‘R’, it can also be seen as an infinity symbol whereby Payrght enables both consumers and merchant to have infinite possibilities.

Social Media Campaigns

After the brand is established, working alongside the copywriter, Henry Chase Richards, we came up with campaigns that are targeted towards the merchants.

Social Media Campaigns

After the brand is established, working alongside the copywriter, Henry Chase Richards, we came up with campaigns that are targeted towards the merchants.

Social Media Campaigns

After the brand is established, working alongside the copywriter, Henry Chase Richards, we came up with campaigns that are targeted towards the merchants.

Social Media Campaigns

After the brand is established, working alongside the copywriter, Henry Chase Richards, we came up with campaigns that are targeted towards the merchants.

We integrated Payright unique selling point which was for purchases from $2,000 to $20,000. As the target merchants or partners are mostly photographers, aesthetician and the like, I incorporated them into the campaign.

Another direction that we took was to try and tap into the current trends in memes. We looked at the reasons that consumers give for not making the purchase they wanted.

And show how using Payright can help change the consumer's mind and seal the purchase for the business.